Other Work
Logofolio
Client context
HSBC internal — Accounts VS + Onboarding SVS
Brief
As a member of the Accounts VS + Onboarding SVS, I participated in a logo design competition to create a visual identity for the Accounts VS. This logo was to be used internally—across communications, emailers, Zoom backgrounds, and shared platforms.
I explored themes that symbolised account creation, the accounts core team, accessibility, and trust. Out of 30–40 entries across the organisation, my concept was shortlisted in the top 8 and ultimately was voted the Winning Design Logo by the team.
Design Concept
- 1.
The outer triangle forms the letter 'A' that stands for Accounts Value Stream. The triangle is formed by three points symbolising our three sub-value streams: OMA, MMA, CMA.
- 2.
It also represents the unity of our team & a collective force that binds our team together, working harmoniously to create the best possible experience for our customers.
- 3.
Within the triangular shape, a human figure symbolises the user profile icon.
- 4.
The dot within the figure's head signifies 'I' for Ideas, emphasising our commitment to innovation.
- 5.
The overall use of the vibrant red colour is derived from our brand's logo and the triangle is inspired from the brand's hexagon.
Design Options
Logo explorations grid — export from Figma
The Final Winner
AV monogram — bold red triangle forming an 'A', with "ACCOUNTS VALUE STREAM" wordmark
Client context
HSBC HiTi — in-house music band
Brief
I've designed a playful and rhythmic logo for Algorythm—HSBC HiTi's in-house music band. The goal was to create something that blends musical energy and playful identity with a quirky tech twist, capturing the band's creative spirit. This was created for use on t-shirts and stage visuals during live performances and internal gigs.
Before finalising the chosen logo, I explored multiple visual directions. Each version experimented with typography, waveform-inspired shapes, and dynamic layouts—tested across t-shirt mockups and stage visuals to ensure visual impact both digitally and live.
Design Options
Logo explorations grid — export from Figma
The Final Winner
"algorythm" — flowing cursive-style magenta/pink script wordmark
T-shirt Mockups
White T-shirt mockup
Black T-shirt mockup
Done exploring
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